Shòu (寿), or longevity in English, is a character that stands as one of the four elements of a good life in Chinese culture, which considers good health and a long life to be sacred blessings.

Bestowing the wish of Shòu upon someone means wishing them a long, healthy life. In particular, greetings of Shòu are especially popular during the birthday festivities of the elders in Chinese families, with the character often being emblazoned upon gifts and even the birthday cake.

Additionally, business owners can also invoke the blessings of Shòu to endow their organizations with a tenacity that will stand the test of time, ensuring a long-lasting and prosperous enterprise that will last as long as the legendary mountains of southern China.

Shòu, as well as the rest of The Auspicious Series, comes in various sizes and is available in copper, bronze–gold, stainless steel, and bronze–copper.